Watch an interview with Wim Legrand (courtesy of the First Thursdays team).
Wim Legrand’s latest work builds on previous themes – the strangeness of the everyday, and our ever-distracted state of subjection to the overabundance of information, commercials, social media, and nonsense. His fabulistic narratives feature the artist’s idiosyncratic visual language of sponges, cheeses, hot dogs, cookies, randomly commonplace, seemingly innocuous objects fashioned into alien vegetation. Invasive growth has never been this fun.
Legrand’s everyday allegories are deceptively humorous and innocent; one cannot help but sense turmoil beneath the surface. Similarly, the show’s irreverent title masks a more serious connotation of the social media landscape: we build realities, filtered for maximum likeability, lobbying for audience approval and confirmation of significance.
Test Campaign acts a curtain-raiser, a tongue-in-cheek prelude to Legrand’s full-scale solo exhibition set for February 2018 at 99 Loop.
Multi-disciplinary artist Wim Legrand was born in Belgium, where he honed his skills as master printmaker, after completing his studies in visual arts in 2000. His career as a painter has steadily advanced in parallel. To date, Legrand has had solo exhibitions in Belgium and has participated in numerous group exhibitions in South Africa, Belgium and Germany. He currently lives and works in Cape Town, where he runs a production space for screen printing that collaborates with artists on fine art screen printing projects.